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By Hoffmaster Host on 1/30/2013 9:36 AM

Valentine’s Day is right around the corner and many restaurants are beginning to plan some special menus and events for the holiday week. According to research firm IBISWorld, dining out for Valentine’s Day is expected to see a 2.9% growth this year, with sales exceeding $9,946,900, up from $9,671,000 in 2012. Choosing where to take a significant other to dinner is probably the hardest decision one has to make this time of year. This prompts the question, “What makes a restaurant romantic?”  What can you do to convert your restaurant from an everyday dining establishment to a cozy love nest that couples will want to come back to every year for this holiday, for a milestone anniversary or any other special event. Here are a few suggestions to help you capture a share of the sales generated from this important holiday.
By Hoffmaster Host on 1/21/2013 2:26 PM
With 2013 well underway, did you make any resolutions this year to increase traffic and ROI at your foodservice venue? Adding the touch of a new color or pattern to your tabletop or interior décor is a simple change that can create the perception of a fresh, new atmosphere. This is part 2 of a 3 part blog series on 2013 Foodservice Trends, with part 2 focusing on décor and color trends as well as new venue themes.

Walk in the front door of your facility and try to look at it from a first time customer’s view. Is the room bright, cheery and clean, or dark with dated wall coverings, tablecloths or draperies? Are you regularly trying new themed events and gaining new customers or losing some of your regulars?  Experimenting with some of these easy changes below doesn’t have to break the bank and the payoff is gaining new loyal patrons and creating a fresh new look!
By Hoffmaster Host on 1/11/2013 1:09 PM

Ring in the New Year and resolve to try something different in 2013 to increase revenue and traffic at your facility. Little touches like a new item on your menu, special of the day, or a simple change to your décor can add fresh appeal and build a loyal following. This is part 1 of a 3 part blog series on 2013 Foodservice Trends, with part 1 focusing on Food and Beverage Menu Trends.

According to the National Restaurant Association (NRA) total restaurant industry sales are expected to exceed $660 billion in 2013. This represents a 3.8 percent increase over 2012, and the fourth consecutive year of sales growth for the industry.

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