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By Hoffmaster Host on 2/27/2013 10:10 AM

With Easter and Mother's Day quickly approaching, now is the time to start planning your menu specials and holiday promotions.  Mother’s Day is the most popular day of the year to eat in a restaurant, according to the National Restaurant Association. And, according to the National Retail Federation (NRF), Mother’s Day is the second largest U.S. spending holiday.  Looking to fill your tables with happy customers this spring? Here are a few suggestions:

Partner up- Attract new customers by networking with other local businesses that compliment yours. For example, a restaurant advertises a local bank to their patrons in exchange for the bank offering $10 gift cards to that restaurant to customers who open a new account.

Mobile Convenience- Increasingly popular this year is eGifting – giving virtual gift cards that can be sent by email and used at checkout with a mobile device.  Be sure to check out Hoffmaster's next blog that will discuss the benefits of custom printing QR codes on your tabletop items.

Be Creative- Try adding a floral arrangement that displays a mock gift card for that special upcoming occasion. Coordinate with our new Spring placemats, colorful napkins and doilies for a bright and cheery presentation.

By Hoffmaster Host on 2/12/2013 10:47 AM
VALUE NOT VOLUME  is a top trend this year that has been driven by patient outcomes and satisfaction.  The quality of the food served and the overall presentations are encouraging healthier eating.  This benefits not only the patients, but the facility as well.   It increases the rate of discharges and decreases the number of readmissions.  Many are now offering “home-cooking” menu options made with fresh ingredients.  Include a distinctive traymat with coordinating napkins and a menu shell to increase the appeal of the meal even more!
 
MY PLATE is part of a larger communications initiative based on Dietary Guidelines for Americans to help consumers make better food choices. It is designed to remind us to eat healthfully by illustrating the five food gropus using a familiar mealtime visual, a place setting.  In response to market demand, Hoffmaster® has expanded the "Healthy Choices" ensemble to include a placemat for table top dining.
 


 
By Hoffmaster Host on 2/6/2013 10:52 AM
Did you know that the color of food, tablecovers, dishes and wall color can influence everything from our blood pressure to our mood and overall experience? Some colors can stimulate our senses and increase our appetite, while others can actually suppress it.

Test your instincts with this color quiz! Can you tell which of these colors have the following affects?

           
            

1. Mentally stimulating - increases oxygen supply to the brain
2. Feelings of happiness and well-being - helps with concentration
3. Calming in nature - triggers healthy eating
4. Tranquil: slows the metabolism - appetite suppressant
5. Positive high energy - creates excitement and stimulates appetite
6. Peaceful and serene - may result in mindless snacking
7. Elegance and sophistication - security and confidence
8. Sensitivity and love - creates a soothing effect

Whether you are running a restaurant, creating a relaxing environment or dieting, the psychology of colors can be a useful tool in achieving your goals. See how your answers match up with the professionals and learn which Hoffmaster® products will enhance your desired moods.

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L-S
T-Z
  0-1
2-4
5-8
    9-9
 
   
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