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By Hoffmaster Host on 5/7/2013 2:53 PM

       "The All American Treat"

During one of the worst recessions in U.S. history, a little sugary confection known as the cupcake, has proven to be an unexpected opportunity for many entrepreneurs. This cute economic sweet that offers cake, frosting and sometimes filling all at the same time, has become America’s new favorite treat.

It is no surprise that everyone has jumped on the cupcake bandwagon when you consider the added press and attention they have received from TV shows like Cake Boss and Cupcake Wars.
Today, you can find specialty cupcakes just about everywhere you look. Recently, we’ve discovered that some hotels have even replaced the traditional mint on your pillow with, you guessed it - the cupcake!

While others doubt the trend will last, one fan of the Washington, D.C. cupcake group on Facebook told The Post: "For me, it's a personal-size treat. You don't have to share it with anybody. It's a guilt-free, happy treat that takes you back to your childhood." He must not be alone, because according to idealbite.com 770,000,000 cupcakes were consumed in the US in 2012.

As we all know, with popularity comes competition. So how are successful cup cake eateries - or "cupcakeries" setting their cupcakes apart from the rest of the stores and keeping this profitable trend alive?

Here are a few ideas we have found:

Inventive recipes
with flavors that customers just can't resist trying. It’s time to spice up those secret family recipes. Check out just a few new concoctions we found at a local bakery, The Cake Guru:
Chocolate Cherry Amaretto
Key Lime & Coconut
Raspberry Lemonade
Caramel Cashew Cream Cheese
Kiddie Cocktail
Root Beer Float

Elevate presentation with decorative wrappers and unique toppings. You may have the best tasting cupcakes in town, but consumers have to buy it to try it. Make them eye catching and irresistible so they don’t get overlooked.
See the difference presentation makes in this before and after... 
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