If you are looking to Increase Restaurant Sales...

Try Catering!

Are you looking for ways to grow your business? Would you like to increase restaurant sales? Could your brand benefit from increased exposure? If you’ve answered “yes” to any of these questions, you may want to try catering.
Foodservice industry source Technomic® points to catering as a lucrative source for new revenue. Catering services, especially those offered by fast-casual chains, are meeting the demand for business lunches, corporate events, at-home catered occasions, poolside dining and more.[1] Those considering adding catering to their service line have these potential benefits:
· Increased exposure: Catering can be a great way to get your food in front of a new audience. Those who may have never visited your restaurant are presented with the opportunity to experience your food firsthand at a business lunch, celebration or other event.[2]
· Improved profits: Adding catering to your service offering gives customers one more way to patronize your establishment.[3] Plus, it’s a great way to supplement business on slower days. Consider offering tiered pricing where charges are at a premium during peak times and discounted during slower times.[4]
· Enhanced reputation: Catering is one more way for restaurants to better serve their customers. Not only can patrons count on your establishment for the great food they love when they visit; now they can call on you to provide it offsite, too.[5]
 
If catering is in your restaurant’s future, consider the following:
 
·  Format: There are several catering formats to choose from. Will you offer delivery, drop off and pick up, or both? Will you have full service catering, including set up, clean up and take down? [6] Will you provide utensils, plates and table covers? Kwik-Covers®, Octy-Round® or Cellutex® table covers, accompanied bySturdy Style™ plates and CaterWrap® cutlery or cutlery pouches, add an element of panache to your catered faire. Plus, the prepackaged/pre-wrapped cutlery saves you time and labor, allowing your staff to keep focused on food prep and presentation.
  • Menu: What will your catered food line consist of? Some entrée items do better than others, so you may want to offer a separate menu for catered versus in-house faire.[7] Another consideration: Will boxed meals for business lunches or outdoor dining be included in your offering? If so, we offer a wide array of containers to hold food such as our Earth Wise Tree Free® catering boxes and clamshells. Our cutlery pouches are also the perfect accompaniment to your boxed lunches—indoors or out!
  • Promotion: Make sure to promote your catering services to patrons and potential customers, alike. Menus, table tents and your website are great promotional tools for existing customers. Create a lasting impression with custom printed napkins and cutlery pouches. Email marketing, direct mail and social media can help you reach prospective ones.[8]

Adding a catering line to your service offerings can be a great way to feed your patrons, your image and your bottom line. Will your establishment be looking to take on catered faire in 2016?

Your restaurant’s image will travel well with these catering complements:

 Make a lasting impression with these catered lunch accompaniments:

[1] "Increase Your Revenue through Catering." National Restaurant Association. N.p., n.d. Web. 05 Apr. 2016. < http://www.restaurant.org/Manage-My-Restaurant/Operations/Alternative-venues/Increase-your-revenue-through-catering >.

[2] Tuberman, Leon. "Do Restaurants Benefit from Offering Catering Services?" Do Restaurants Benefit from Offering Catering Services? N.p., 23 Sept. 2015. Web. 05 Apr. 2016. <http://www.restaurantseating.com/blog/ViewPost.aspx?PostID=312#.VwPi9ZMrLUo>.

[3] Parpal, Monica. "Improve Your Restaurant Sales with Catering | FSW." FSW Seasond. N.p., 16 July 2015. Web. 05 Apr. 2016. <http://www.foodservicewarehouse.com/blog/improve-restaurant-sales-catering/>.

[4] Tuberman, Leon. "Do Restaurants Benefit from Offering Catering Services?" Do Restaurants Benefit from Offering Catering Services? N.p., 23 Sept. 2015. Web. 05 Apr. 2016. <http://www.restaurantseating.com/blog/ViewPost.aspx?PostID=312#.VwPi9ZMrLUo>.

[5] Parpal, Monica. "Improve Your Restaurant Sales with Catering | FSW." FSW Seasond. N.p., 16 July 2015. Web. 05 Apr. 2016. <http://www.foodservicewarehouse.com/blog/improve-restaurant-sales-catering/>.
 
[6] Ibid
 
[7] Ibid
[8] "Increase Your Revenue through Catering." National Restaurant Association. N.p., n.d. Web. 05 Apr. 2016. <http://www.restaurant.org/Manage-My-Restaurant/Operations/Alternative-venues/Increase-your-revenue-through-catering>.
      
 
 

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