Boost Your Restaurant Sales This Spring With Gift Cards!

Partner up- Attract new customers by networking with other local businesses that compliment yours. For example, a restaurant advertises a local bank to their patrons in exchange for the bank offering $10 gift cards to that restaurant to customers who open a new account.

Mobile Convenience- Increasingly popular this year is eGifting – giving virtual gift cards that can be sent by email and used at checkout with a mobile device.  Be sure to check out Hoffmaster's next blog that will discuss the benefits of custom printing QR codes on your tabletop items.

Be Creative- Try adding a floral arrangement that displays a mock gift card for that special upcoming occasion. Coordinate with our new Spring placemats, colorful napkins and doilies for a bright and cheery presentation.

Increase visibility- Promote your gift cards within your restaurant using marketing materials like Hoffmaster's custom print napkins, placemats and coasters.

Maximize exposure- Include gift card ads on your restaurant’s website and other websites like restaurant.com.

 

Bonus card promotion- Offer something extra with your gift card.  By offering a bonus card, you will be giving the buyer a “thank you perk” for choosing your establishment.

 

Promote employee awareness- Everyone on your staff should be educated on the sales presentation and procedure of your gift cards, including the virtual eGift cards.

 

 

Are you someone that does not like to give gift cards? You are not alone. Many people still have reservations about giving gift cards, even though according to a National Retail Federation survey, the top gift on consumer wish lists for 2012 was oddly enough, the gift card.

We have found some creative ways to personalize the presentation, while giving them the gift they want. Here are some great examples that we wanted to share with you.  Visit our Pinterest Page to see more!