The Cupcake Craze
"The All American Treat"
During one of the worst recessions in U.S. history, a little sugary confection known as the cupcake, has proven to be an unexpected opportunity for many entrepreneurs. This cute economic sweet that offers cake, frosting and sometimes filling all at the same time, has become America’s new favorite treat.
It is no surprise that everyone has jumped on the cupcake bandwagon when you consider the added press and attention they have received from TV shows like Cake Boss and Cupcake Wars.
While others doubt the trend will last, one fan of the Washington, D.C. cupcake group on Facebook told The Post: "For me, it's a personal-size treat. You don't have to share it with anybody. It's a guilt-free, happy treat that takes you back to your childhood." He must not be alone, because according to idealbite.com 770,000,000 cupcakes were consumed in the US in 2012.
As we all know, with popularity comes competition. So how are successful cup cake eateries - or "cupcakeries" setting their cupcakes apart from the rest of the stores and keeping this profitable trend alive?
Here are a few ideas we have found:
Special occasions and themes are a great solution for consumers looking for that perfect treat. Holidays, Baby Showers, Picnics, Classroom Parties, Sports and more! The possibilities are endless.
Offer a variety of sizes that appeal to each individual’s appetite and needs. From a mini cupcake for the dieter who wants a little splurge without all the calories, to a giant personalized cupcake for that special someone’s birthday.
Servicing anything from kids parties to workplace soirees and even weddings, cupcakes are a perennial treat that is enjoyed by many. Let Hoffmaster® give your cupcakes and bakery the attention they deserve with our baking line: